Who are you making this story for?

This is where the child's story begins. The name, the age and what the child loves together shape how the story sounds and what the main character does. The more you share, the more the child recognises themselves in it.

The name becomes the story's main character, so the child recognises themselves straight away.

We tune the language, the length and the suspense to the age. A story for a four-year-old reads differently than one for a nine-year-old.

Sets who the main character is in the story and in the illustrations.

This is what we build the story from: what the child loves becomes what the story turns on. A child who loves football solves something the way a footballer would. One or two things is plenty — the more specific, the better.

You read the whole story for free first. You only order the book once you're happy with it.